I have been immersing into the world of design and brand marketing over the past few months. Looking through sites like Behance, Awwwards and Pinterest, I came out with the eventual idea that brand marketing plays a very significant role in a brand.

Not say that my blog is very well-received or that my previous few rebrandings of the site have an up-to-expectation effect. Those who knew me from my earliest try at blogging might remember XMY, EdBlog.sg, EdBlog III: Voices of Hearts and @EddyChua (actually I’ve forgotten most of it until I dig the archive out from blogger and Webs.com). The sad thing is none of these blogs survived the test of time. Apart from branding and packaging of the entire site, content is equally important as well.

The sad thing is none of these blogs survived the test of time. I’ve either stopped writing or did some sort of rebranding before abandoning it one last time for good.

This time, it is different.

I did not change the domain, neither did I change the name of the blog (I am still shamelessly using my name for the blog). What I did this time is to ditch Blogger for WordPress. You will understand why after reading this article.

For those who have been visiting my blog since June will realise that its interface has been changing. I’ve been trying out different kinds of design in order to find out which style and graphical design suits my blog the most.

After months of experiment, I am proud of officially unveil the brand new identity of this blog:

 

Content

Apart from branding and packaging of the entire site, content is equally important as well. It took me time to realise that I need to have a niche for my blog if I want to go far with it.

Ever since I started my fitness journey since the start of the year, I’ve found an interest talking about health, nutrition and fitness. Hence I decided, this blog will be about health and fitness.

However, I still will not forget about the reason why I started out blogging. I wanted to jot down all the beautiful memories of my life through words, photos and videos. Having a niche doesn’t mean I have to compromise on all these memories. I will still continue to blog about my personal life under a brand new category I set aside within this blog: the personal category.

To enhance the content a little, I also included the lifestyle category where from time to time, I’ll be writing about those very lifestyle things like Life Hacks and even reviews on movies, events or food.

Health and fitness topics will still form the main part of this site that means recipes and fitness hacks are coming your way!

Well, I ain’t fitness guru but I am also starting out on this journey together with most of you so let’s share our knowledge with each other! If you would like to submit your article, you can do so via this medium I’ve set up! And if you would like to discuss about what I’ve wrote, do feel free to comment on the Facebook comment section below every article.

Facebook Template

Since I will be posting links to my blogs to social media, such as Facebook and Twitter, I find it would be nice if I have a template. The template will contain a relevant photo, scaled to the correct size according to the respective dimensions different social media sites possessed.

To give it a more aesthetical and informative look, the template will also contain the title of the post. This will, and I hope, interest potential readers to click on the link because they would have an idea of what to expect.

Watermark

Watermark is important, especially to photographers.

Although my photos ain’t fantastic, I am still proud of my own work and want to protect my creative rights.

Can’t wait to write more content!

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